PRESS RELEASES

Mercado Selected by AlwaysOn as an AO Global 250 Winner

eCommerce Product Discovery leader recognized for game-changing technology and market value

PLEASANTON, CA, July 22, 2008 - Mercado, a leading eCommerce solution provider, today announced that it has been chosen by AlwaysOn as one of the AO Global 250 Winners. Inclusion in the AO Global 250 signifies major developments in the creation of new business opportunities in the global technology industries. Mercado was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Mercado and the AlwaysOn Global 250 Top Private Companies will be honored at the AlwaysOn & STVP Summit at Stanford scheduled to occur on July 22-24, 2008 at Stanford University. This two-and-a-half day executive event highlights the significant economic, political and commercial trends disrupting the global technology industries, and features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases. Fifty of the top CEOs from the AO Global 250 will present their market strategies to a panel of industry experts in a "CEO Showcase." "The AO Global 250 winners have excelled in key strategic areas in the global technology markets," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and platforms that are driving the next phase of innovation and creating real value at an economically uncertain time."

The AO Global 250 was selected from over hundreds of companies, nominated by a panel of industry experts in the online technology, media, entertainment, enterprise and greentech sectors from around the world.

Mercado is consistently recognized by industry thought leaders for technological innovation, outstanding business practices and excellence in customer service and support. Its customers representing more than 400 global retail brands, Mercado leads the market with its powerful eCommerce product discovery and merchandising solutions, that not only deliver higher shopper-to-buyer conversion rates and average order value (AOV), but also provide shoppers with a rich shopping environment that helps them find the perfect product with a minimum of time and effort. Mercado's newest innovations in Web 2.0 product discovery are redefining how shoppers shop online.

"The last couple of years have been explosive for Mercado as we have more than tripled our customer base and rolled out several new solutions that have taken the eCommerce market by storm," said Corey Leibow, CEO and President of Mercado. "We are honored to receive the AlwaysOn Global 250 Award given to the hottest, most disrupting private companies in technology. Along with the other winners, we are proud to be included in this new generation of game-changing global technology players. "

A full list of all the AO Global 250 winners can be found on the AlwaysOn Web site at http://alwayson.goingon.com/permalink/post/27959

About Mercado

Mercado is a leading eCommerce solution provider, offering site search & navigation, merchandising and storefront solutions to more than 400 multi-channel, pure-play & SMB Internet retail and B2B eCommerce brands in the United States, Canada and Europe. Mercado enables a rich shopping experience and equips eCommerce professionals with a powerful platform on which to execute merchandising strategies and ignite revenue growth. As a result of deploying Mercado's software and on-demand solutions, online retailers commonly realize immediate and significant increases in both conversion rate and average order value (AOV). GUESS?, Inc., Macy's, Overstock.com, REI, Ross-Simons, Sears Holdings Corp., Ted Baker and Williams-Sonoma, Inc. are some of the online businesses who have partnered with Mercado.

About AlwaysOn

AlwaysOn Ignited the Open-Media revolution in early 2005 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, OnHollywood, OnMedia, GoingGreen, NordicGreen, and Venture Summit East and West) and quarterly print "Blogozine". No other media brand has dared to create such an open interaction with its readers and event participants.