CUSTOMER SUCCESS

B&H Photo Video is a leading multi-channel retailer of high-end photo, video, and audio equipment for professionals. B&H partnered with Mercado in 2006 to bring advanced search and navigation to its online store. The site offers B&H customers with an efficient and enjoyable shopping experience featuring dynamic navigation refinements to make it easy for shoppers to select just the right product or accessory from among the thousands of available products.

Thinking of a nice hiking trip in the Cotswolds? Blacks is the place to go to get outfitted. Blacks and sister store Millets have been using Mercado's site search and merchandising since 2006 to make it easier for UK's outdoor enthusiasts to find just the right gear for their outdoor experiences.

Serving more than 4.5 million young people in the United States and its territories, the more than 100-year old Scouting organization is totally modern when it comes to eCommerce. Since 2005, www.ScoutStuff.org has been making great use of Mercado's natural language features and business rules to optimize search accuracy – ensuring Scouts find what they need and get outdoors as fast as possible!

Charles Tyrwhitt is a well established brand that began on London's famous Jermyn Street in 1986, and has since provided its loyal customer base with high-quality shirts and other men's apparel and accessories. Today, Mercado makes it easy for English, French, and German online shoppers to quickly locate the right style and size of apparel item, or be enticed to purchase a complementary product like a belt, or take advantage of a shirt promotion.

DelightfulDeliveries.com not only sells yummy cookie bouquets and gorgeous flower arrangements, it is also a great example of eCommerce at work. An Internet Retailer Top 500 site, DelightfulDeliveries.com takes advantage of Mercado's searchandising capabilities to create seasonal promotions for occasions such as Mother's Day, and customized landing pages for SEM and email campaigns.

Grand & Toy is Canada's largest commercial office products company. In 2007 the company revamped its B2B eCommerce site – Mercado's search and merchandising solution was a key enhancement on the new site. Mercado has provided Grand & Toy with robust search combined with sorting capabilities to enable easy product selection. If a customer is looking for whiteboards, Mercado enables grandandtoy.com to show its complete selection, which can be further refined by brand or price. In addition, the site shows customers an article on essential items to stock in boardrooms.

GUESS.com went live with Mercado prior to Holiday 2005, and immediately saw a 500% increase in the use of site search. GUESS takes advantage of Mercado reporting to determine what items people are searching for and not finding matches – allowing merchandisers to create rules for those terms to offer alternative products and cross-sells. Mercado now powers search and merchandising on GUESSfactory.com, GUESSkids.com, and GUESS.ca.

Hanna Andersson's customers are sophisticated shoppers looking for quality clothing for the whole family. To make shopping better on their online store, Hanna Andersson turned to Mercado in 2006, adding search and improving the browse experience so shoppers could easily sort and refine their selections. Mercado also allows Hanna Andersson to execute their "complete the look" strategy.

Jamestown Distributors has been an industry leader in woodworking and boatbuilding supplies for over 25 years. Jamestown's eCommerce business represents 50% of their overall business and is the fastest growing part of their business – outpacing brick and mortar growth by 3 to 1. Through Mercado's Metrics Driven Merchandising, Jamestown has seen a 100% increase in conversion rates.

lookfantastic has been in the health and beauty business for over 30 years and now has a portfolio of 16 salons, a training arm and a product sales business, the majority of which is now online. They decided to improve the look and feel, navigation, usability and speed of the Web site with Mercado's On-demand search, navigation and merchandising solutions. With Mercado, lookfantastic.com can now get relevant products in front of the visitor immediately, thus increasing conversion rates.

Launched in 2000, Macy's is one of Mercado's longest standing retail customers. Macys.com takes full advantage of Mercado's suite of search, navigation, and merchandising capabilities -- including dynamic refinements, Metrics Driven Merchandising, and product comparison features which have improved conversion by three times.

Majestic Wine Warehouses is the UK's biggest retailer specializing in wine by the mixed case. Mercado helps Majestic's online customers search, refine choices, and select wines to assemble the perfect case based on price, brand, colour, variety, or recommended wine.

With nearly $3 Billion in sales, OfficeMax is Number 6 on the Internet Retailer Top 500 and one of the top office products retailers. Mercado helps shoppers on OfficeMax.com quickly locate products from among the 40,000 available online SKUs through easy-to-use refinement and sorting options. Mercado also powers the product search functionality on officemaxsolutions.com, their business to business solutions site.

OutdoorPros.com, retailer to the sports enthusiast, launched in early 2008 with a tremendous assortment of outdoor supplies and equipment. With a large selection of Gerber Knives, skateboard decks, backpacks and outdoor gear, OutdoorPros.com sought out Mercado for their site search and merchandising needs in the hopes of mimicking the success of their sister site PlumberSurplus.com. Not only does Mercado provide OutdoorPros.com customers with the ability to find products and navigate the Website quickly so they can get back outside, but OutdoorPros.com has also been able to benefit from the use of creating custom promotions and landing pages.

Overstock.com is the leading online clearance store and Number 25 on the Internet Retailer Top 500. Overstock.com takes full advantage of Mercado's merchandising capabilities to create landing pages for email campaigns and automating merchandising through Metrics Driven Merchandising. Mercado technology also provides effective product attribution to ensure precise search and navigation.

PlumberSurplus.com has everything the DIYer or small contractor needs to get the job done from faucets and bathtubs to sump pumps and water heaters. Before Mercado, it wasn't easy to find the right whatchmahoozit from among the 30,000 plumbing and home improvement products available on the site. PlumberSurplus.com is also taking great advantage of Mercado's Merchandising Console to create promotions and landing pages. Since going live with Mercado, conversion rates are up more than 20%.

Recreational Equipment Inc. (REI) customers don't want to spend a lot of time online – they want to gear up and go! REI launched Mercado on REI.com and REIoutlet.com in 2007, to help customer do just that. Now outdoor enthusiasts can quickly search for equipment by brand, best-selling items, price – or whatever selection criteria makes the most sense. This past holiday season, REI made great use of Mercado's Merchandising Console to execute its holiday strategy.

With more than 150,000 SKUs online, great search and navigation is a must-have – especially for a department store like Sears, Number 7 on the Internet Retailer Top 500 and Mercado customer since 2000. With a large number of product categories – ranging from toys to power tools – Sears knows online shoppers must to be able to refine choices based on product characteristics. Using the latest Mercado site search features, Sears.com offers dynamic filtering, departmental matches, and expandable product results lists, helping customers make the right selections from among the myriad assortment on Sears.com and kmart.com.

Launched in 1988 in Glasgow, Ted Baker is a worldwide bricks-to-clicks brand popular with the hip, fashion-conscious, and trend-setting crowd. TedBaker.com is "no ordinary online store". Ted's online experience raises the bar for online premium apparel shopping. TedBaker.com deployed Mercado in time for the 2007 Christmas holiday season. Mercado provides the ability to quickly implement promotions and list best-seller & recommended related products.

The Internet Retailer #1 housewares/home furnishings retailer first launched Mercado in 2001. Today, Mercado provides searchandising on all the Williams Sonoma properties, including www.potterybarn.com. Search refinement and sorting options make it really easy for shoppers to locate the perfect blender or sleigh bed.